.Manly Bands is actually a direct-to-consumer homeowner of guys's bands. The company introduced in 2016 after John Ruggiero, the founder with his partner Michelle, could not discover an ideal wedding celebration band.This is actually Ruggiero's 2nd appearance on the podcast. In April 2021, our experts talked about the firm's starting, one-of-a-kind ring products, as well as even more. Since then, Manly Bands has actually gotten its own manufacturer. The manufacturing of rings from, point out, Jack Daniel's bourbon gun barrels or Fender guitar strings produces convincing video clip, points out Ruggiero, ideal for storytelling on social networks and somewhere else.The whole sound of our conversation is embedded below. The records is revised for span and also quality.Eric Bandholz: Provide our team a review of what you do.John Ruggiero: My other half, Michelle, and also I began an on the internet ring company knowned as Manly Bands in 2016 to resolve a problem of wedding celebration bands for men. Our experts were just gotten married to. I possess big hands and couldn't discover a band that I just liked that was actually certainly not overpriced. My possibilities were actually buying coming from a brochure or possessing one thing tailor-made.I wound up purchasing from a website. The ring arrived in a flat mailer, with no container or even customer care. It was a horrible knowledge through today's ecommerce criteria.We received gotten married to, relocated to Fla, and required a work. Our company told our own selves, "We're each entrepreneurs. Why don't our experts develop our very own business?" We discussed the types of complications our company would certainly observed and also just how to resolve all of them. My ring knowledge appeared, and also we chose to attempt to fix it for various other people.Our objective when our company started was actually to pay for lease. Our company thought making a pair thousand bucks a month from this would be actually amazing. Our company considered it a way of living business, not high-growth. It was simply Michelle and me in our garage designing bands and sending them bent on consumers. Our company had actually hit on something. Our notification sounded along with leads.Michelle and also I create an exceptional staff. I think of suggestions, and she's the implementer. A lot of our success visits her innovative mind. She labels the rings as well as builds people. She links the bands to customers. Describing a band solely as "eight-millimeter black" didn't cut it.Our team developed bands coming from one-of-a-kind products, including Port Daniel's barrels or unique steels. The business removed. Since then, our company've expanded dramatically. Our team right now have over 55 individuals in the Manly Bands family. About half of those are actually ring craftsmens that function in our recently obtained manufacturing store in Utah.Bandholz: When did you get a manufacturer?Ruggiero: Regarding a year and also an one-half earlier. Our experts had actually been their customer for years, so we understood them effectively. Most of their company was actually retail, which really did not interest our company-- visiting mom-and-pop jewelers. They retained their retail customers and trademark name. We acquired some of their resources and also brought over workers.Inducing a production staff has been one of the best points our team have actually carried out. It is actually been astonishing to go out there and watch all of them bring in rings out of Fender guitar strands or metallic coming from an M1 Abrams tank.Bandholz: Exactly how performs in-house manufacturing influence marketing?Ruggiero: It is actually been massive. Taking a camera to the opposite of the workplace as well as recording the crew using turrets to cut the metal poles or even scotch gun barrels in to bands produces fabulous video recording. Our team possess our camera team around at all times. Our team use that video on our social networking sites as well as in our advertisements as well as bulletins. Our experts make an effort to promote that since many business in the males's ring area do not make. They drop ship or purchase coming from overseas and then ship it out. Yet our company desire it to last a life-time and also be actually one thing folks can take satisfaction in.We have actually possessed a lot of effectiveness along with our armed forces ancestry compilation, where we resource unique armed forces components. We have the M1 Garand rifle inventory, the wood part, from World War I. Viewing our group put that in the lathe as well as cut an item out for a band is fascinating.Our advertising for those bands discuss the past, the soldiers, where the tool was actually used, and things like that. My wife and also I researched filmmaking in university. Our company use our skill-sets to educate as well as tell a story. As an example, I just recently got an e-mail coming from a client who shared that his grandpa made use of to drive M1 storage tanks. The client blessed some of those rings to his grandfather, and they possessed rather a psychological exchange. It behaves to aid customers associate with their past and produce one thing meaningful.Bandholz: Where can individuals acquire a ring coming from you?Ruggiero: ManlyBands.com. Our team possess images on Instagram, too. I'm on Twitter and LinkedIn.